HOPS – it´s time for Hoptimism!

Jun 1st 2021

HOPS – it´s time for Hoptimism!

Experts know very well about the secrets of brew hops, of course mainly as an natural ingredient to brew beer. Brew hops is widely regarded as the “soul of beer”.

But this is not all, the newly organized alliance of “hoptimists” promotes under the brand “HOPS – true brew hops” hops plants as garden plant. The brand concept was created and launched by RiPlant AG. Elsner pac, Dresden tests and supplies agricultural used hops since many years to hops farmers all over Europe. Under the brand they are now also supplying true brew hops as young plants to horticultural growers.

The distribution company Haubitz GmbH has partnered up as distribution company mainly for Europe. Haubitz entertains own sister companies mainly in Eastern Europe but has distribution partners also in other European regions. “We believe in HOPS. This is an excellent product to bring to all garden parties and outdoor events especially in post corona times.” HOPS grows up to 7 m a year and is an ideal plant to green blank walls, create green privacy screen or use to rank on trellis.” As an addition the brand concept has been extended with a bio fertilizer made of 100% organic vegan products, named HOPS Plant food and a range of attractive and useful advertising materials such as T-Shirst and beer glasses, and of course beer mats branded with HOPS. With www.hops.digital a modern product landing page was created with many informations about hops and the brand activities.


Actually, the alliance is also approaching beer brewing companys. Richard Petri: “We believe that our brand campaign is an attractive communication platform for regional brewing companies. Many of those smaller factories have been hit hard by the consequences of corona. I believe a campaign for Hoptimism just comes right for them.”

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